• Manajemen Krisis

    Date: 2014.05.26 | Category: Komunikasi Lintas Budaya | Tags:

    MANAGEMENT KRISIS
    Oleh : Akh. Muwafik Saleh
    PERTEMUAN 1

    WHAT IS CRISIS
    A crisis is a major, unpredictable event that has potentially negative results. The event and its aftermath may significantly damage an organization and its employees, products, services, financial condition, and reputation (Barton, 1993;2)
    WHAT IS PROBLEM
    “Problems are commonplace occurrences and fairly predictable. They usually can be addressed in a limited time frame, often without arousing public attention or without draining an organization’s resources.
    BATASAN KRISIS
    PROBLEM DENGAN OPINI YANG DALAM
    ISSUE KECIL YANG DIBIARKAN (TIDAK DIKELOLA) –
    BERDAMPAK NEGATIF PADA CITRA PERUSAHAAN
    KONDISI TIDAK STABIL, PENUH KETIDAKPASTIAN, EMERGENCY, BERPOTENSI NEGATIF
    BERGERAK KE ARAH TITIK BALIK (TURNING POINT)

    CONTOH KASUS KRISIS
    KASUS STPDN
    MALPRAKTEK
    KASUS ADAM AIR
    KASUS AJINOMOTO
    KASUS OBAT NYAMUK HITS
    KASUS LAPINDO

    CIRI KRISIS
    UNCERTAINTY
    CONFLICT OF INTEREST
    COMPLEXITY
    EMOTIONAL

    Barton,Lawrence. (1993). Crisis in Organizations:Managing and Communicating in The Heat of Crisis. Ohio:South Western Publishing

     

    Pengumuman :
    Bagi Mahasiswa yang sedang mengikuti mata kuliah KLB ( Komunikasi Lintas Budaya) dengan dosen pengampu Akh. Muwafik Saleh, dapat mendownload desain perkuliahan / GBPP pada link berikut :http://www.ziddu.com/download/20276874/GBPPKLBMUWAFIKUB2012.pdf.html
    selamat menikmati perkuliahan yang mengasyikkan.

    Salam Hangat

    Akh. Muwafik Saleh